Google just unveiled its new logo – the first major change in over 15 years (other than some slight adjustments in color palette and drop shadowing).

Google put a lot of thought, research, and work into the new logo’s design, including branding and image, simplicity, compatibility, and even the movement of the viewer’s eyes across the typeface (which is a brand new, from-scratch font called Product Sans).

You can read a whole lot more about their fascinating and incredibly smart design process here.

We love the new logo – it’s modern, but not trendy, and it is immediately identifiable as very “Google-y.” We’re excited to see it roll out across all the different Google applications!

What do you think of the new logo? Comment below!